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Some may not know this, but Hyundai at its core is not just an automotive company, it is also a steel company. For the automotive division, that provides numerous benefits, including the opportunity to source advanced steels at a lower cost.
For a company specializing in mainstream vehicles, it’s a huge advantage because pricing plays a major role in a given vehicle’s popularity. When Hyundai introduced the all-new 2017 Hyundai Elantra earlier this year, we were able to witness all the good that comes with having your own in-house steel mill.
Hyundai’s Superstructure is completely unique and exclusive
The Superstructure is the core of the 2017 Hyundai Elantra and supports all of the other mechanical components and safety characteristics of the Korean sedan. The state-of-the-art platform is like no other in this segment, and you could also argue that it is among the most advanced in the automotive industry as a whole. The Superstructure is built with 53 % Advanced High Strength Steel, an advanced material that, if you do not have your own steel company, would be too expensive for a compact vehicle.
There are numerous advantages to the use of this type of steel, starting with handling. Advance High Strength Steel is very rigid, meaning that out on the road, the Elantra won’t flex and quiver as much when taking a turn at higher speeds. It’s also easier to place the car where you want it and steering is a lot more precise. So, the first area where you will see a notable advantage of the Superstructure is in the handling department.
Moreover, because the 2017 Elantra is very rigid, it also happens to be very quiet. Road vibrations and noises are absorbed by the structure, and because there isn’t much flexibility in the platform, you don’t hear as much driving noises.
More safety in the 2017 Hyundai Elantra in Aurora
Next up is safety. Once again, the rigidity of the Superstructure plays a very important role here. The strength of the steel used in building the Superstructure means that it better protects occupants from intrusions when there is an accident. Also, the steel used in building the structure is very effective at absorbing the force of an impact, and more importantly moving those forces away from the occupants. Structural adhesives were put in place in specific strategic areas to reinforce the overall structure.
Along with its advanced platform, the 2017 Hyundai Elantra also comes with a host of safety features including blind spot detection, rear cross traffic alert, lane departure warning, adaptive cruise control, and HID headlights with active cornering.
To learn more about the 2017 Hyundai Elantra and the Superstructure, contact us today at Hyundai of Aurora.

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